Welcome to Insight Asset Management

Insight Asset Management is a fee-based, independent investment advisory firm, registered with the Monetary Authority of Singapore. Founded in 2011, our firm was created to provide high net worth families with personalized investment advice that is research-driven, unbiased and aimed at the preservation and growth of their wealth.

About Us

At Insight Asset Management we understand the unique challenges that comes with managing wealth. Since our inception, we have served as a trusted partner to individuals and families, providing investment and estate planning advice based on a thorough understanding of each client’s situation and goals.

  • Michelle Lim

    Founder and CEO

  • Denyse Yeo

    Director/Compliance Officer

  • Elaine Yuen

    Office Manager
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Core values

  • Insight

    “In today’s complex and fast-moving world, what we need more than foresight or hindsight is insight.” N Bonaparte.

  • Integrity

    “In looking for people to hire, you look for three qualities: integrity, intelligence and energy. And if they don’t have the first, the other two will kill you. “Warren Buffet.

  • Independence

    True independence means that Insight Asset Management can be completely objective when it comes to our investment advice. Our priority is always to safeguard our clients’ interests.

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Some testimonials from happy clients

  • “I believe Michelle Lim provides exactly the kind of portfolio management that meets my needs. I trust her analysis of companies’ performance, judgement of global market trends and strategy to suit my risk profile. This is because she totally understands my life situation, my risk appetite and my psychological plays. I can sleep now with her in charge of my retirement.”

    ~ Ms Ong – Insight’s client

  • “ Why Insight Asset Management ? Simply because Michelle of Insight is good at what she does. She is up-to-date with market trend, has a good eye to spot investment opportunities and personalise her approach to suit my investment objectives. Prudent but not afraid to take calculated bets on promising companies, Insight has yielded consistently positive returns that beat major indices. In today’s banking world where trust is hard to come by (evident by scandals and huge penalties handed out to banks for violations), I have no problem giving Insight discretion over my portfolio.

    Would I recommend Michelle Lim of Insight Asset Management? Absolutely.”

    ~ Ms Yeo – Insight’s client

  • “Why do I work with Insight Asset Management? Michelle keeps in contact with me regularly through emails, phone calls and responds promptly to my messages. She updates me on market conditions and the latest news related to my investments and provides a well-informed opinion of the risks and rewards of every recommended investment before we make a commitment. The quality and depth of her analysis have given me some excellent trades and yielded profits that increased the value of my portfolio. Michelle is trustworthy and friendly. She has the experience and passion to help me manage my investments to achieve financial success.

    Thank you – It has been exciting and fun to work with her in the last four years and I look forward to many more such years. I have no hesitation recommending her to any of my closest friends.”

    ~ Mr Ng – Insight’s client

  • “Michelle of Insight Asset Management is a trustworthy, smart, energetic, experienced and knowledgeable advisor. In the past few years, she has managed my portfolio very successfully. She takes a proactive approach, updating me on current financial issues and opportunities, is patient and does not panic during downturns. I have confidence and trust in her recommendations because she takes a holistic view of my finances, going beyond my investments and arranging for me to get sensible advice on my insurance and credit needs too, so as to plan for the future. She is approachable and responds to my queries quickly. I know she puts my interests first.”

    ~ Ms Khoo – Insight’s client

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